10 Luxury Resort Marketing Strategies To Succeed In 2022 (2023)

10 Luxury Resort Marketing Strategies To Succeed In 2022 (1)

Luxury resort marketing is any of the various marketing strategies used by the hotel and resort industry to promote their properties and increase consumer interest. A well developed plan will be designed to appeal to the varied tastes of potential visitors, and do so on a variety of platforms. Aside from traditional in-person marketing, luxury hotel marketing strategies must have a strong digital focus. The right plan will help a resort rise above the competition and stand out to potential visitors.

In 2022, much of the travel industry has moved on from the COVID-19 pandemic. However, that does not mean that the lessons learned during the pandemic have been forgotten. As the travel industry comes roaring back, the evolutions the industry has made will continue in many ways, especially as travelers are looking for reassurance that their experience will be safe and comfortable. Luxury resort marketing that takes advantage of these learned lessons will be set up for success.

The lessons of the COVID era will carry over for years to come, and getting on the right foot with your resort marketing now will help you to be a leader in a changing world.

10 Luxury Resort Marketing Strategies To Succeed In 2022 (2)

Why Do Luxury Resorts Need Marketing?

In a normal year, millions of travelers leave their homes in search of vacation or to go on a business trip. These travelers are in need of a place to stay during these trips, and many of them choose luxury resorts for all of the amenities and atmosphere they offer. The luxury hotel industry is competitive and in order to stand out a resort needs to show travelers what they have to offer. A great resort marketing strategy will focus on showing off the features that makes a resort stand apart from the others.

In this article, we are going to take a look at 10 techniques to make a successful resort marketing plan in 2022. From navigating the post-pandemic travel world to general hotel digital marketing techniques, these strategies lay a foundation for a lucrative future.

We will first take a look at some post-pandemic tourism marketing trends:

  • Safety First
  • Become A Staycation Destination
  • Personalized And Private Experiences
  • Contactless Is King
  • Be Flexible With Booking Dates

We will then be looking into general luxury hotel marketing strategies that will keep you ahead of the curve:

  • Go Mobile First
  • Stand Out With An Outstanding App
  • Get Social
  • Advertise
  • Use Video Marketing To Build Value

2022 Luxury Resort Marketing Strategies For Hotel Business Success In The Aftermath Of COVID-19

In 2022, the pandemic is less of a problem for the travel industry than it was for the last two years. However, with variants flaring up in places and other related issues such as airline staff shortages causing flight cancellations and delays, there are still effects being felt throughout the industry. On the plus side, in most ways the travel industry has become roaring back.

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That said, people still want to feel safe and in many cases will still want to know that hotels are doing their best to protect them. Luxury resort marketing should take note of these issues and concerns to maximize the likelihood of a traveler choosing their resort to book for their vacation or business travel.

1. Safety First

Pandemic or no, guest safety should always be a top priority for any luxury hotel. According to a 2021 survey 78% of people said they have avoided staying at a resort, hotel, or casino due to COVID-19, and 90% say that it is extremely important that a hotel enforces a safety policy. While people are planning bigger and longer trips after not traveling for two years, they want to know the places they stay are working to keep them safe. This goes for more than just viruses, but in general people want to feel safe when they travel.

Making guests feel at ease by letting them know that there is a clear safety policy that is followed should be a top priority in any resort marketing strategies. The safer your potential guests feel, the more likely they are to book with you.

Present your resort as being a place that is safe, secure, and cares about their guests. Resort marketing that mentions security and safety features will help to give guests a sense that they are in good hands.

2. Become A Staycation Destination

Business travel is back, but when it comes to vacations some are still opting for places that are closer to home. While there is a boom for international travel, for more domestic travel the headaches of airline cancellations and delays will keep some people taking road trip vacations.

Marketing to locals or semi-locals as a staycation destination is still a winning choice for luxury hotel marketing. If you show your visitors that there are advantages to choosing your hotel for their vacation, then they will come and spend their time and money at your resort and its offerings.

For those who are still doing remote work, having a resort that has great high speed internet mentioned in their hotel marketing can give them confidence that they can come with their families and still get their work done too!

This trend of staycations at resorts is only going to increase in the future with more and more businesses switching to remote work.

3. Personalized And Private Experiences

Social distancing might be a thing of the past for many people, but personalized experiences are here to stay. Travelers have seen the benefits of smaller and more personalized experiences, and they are going to keep wanting more. Personalized experiences that cater to your individual guests’ needs are always a great hook for resort marketing, and the lessons learned during the pandemic can continue to help hotels take those experiences to a new level.

Resort marketing can show the benefits of turning a personalized experience into a private one. Market the intimacy of having amenities limited in capacity, turning a dinner in a restaurant into a private catered meal. Offer micro weddings for your guests to celebrate their occasion in an intimate ceremony with family. Or, for the higher ends of the luxury scale, offer experiences like having an entire floor or villa to yourself.

Personalized and private spa getaways can also be a great hotel marketing hook. Advertise how safe and sanitized your facilities are, while also offering relief from stress with spa services. A creative hotel marketing team can find some fantastic opportunities for taking advantage of distance to create an amazing guest experience.

4. Contactless Is King

It should not come as a big surprise that even after the pandemic, people do not want to touch things that other people might be touching. Because of this, contactless options are always preferred whenever they can be offered. Resorts can take advantage of this by offering contactless check-ins and payments, as well as contactless access to rooms and amenities. There are a lot of options for this, but integrating contactless check-ins and payments into an app is an opportunity you do not want to miss out on. We will discuss apps in greater detail later, but the data they provide along with the convenience to the guest make them a top pick.

A full cycle resort marketing company such as ComboApp can help you develop an app that will have your guests feeling safe and satisfied.

5. Be Flexible With Booking Dates

As we have mentioned in the previous sections, while things are improving globally, there is still some uncertainty. With airline delays and cancellations, flare ups of COVID variants, and even just the general problems that always accompany planning to travel, travelers want to limit their financial risk as much as possible.

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Flexible booking options and clear cancellation policies are an important part of hotel digital marketing in 2022. Flexible booking can take the form of allowing the changing of dates up to 24hrs before a booking, or allowing for hassle free reschedules, or even a form of booking insurance to protect against the traveler losing their hard earned money due to situations that are out of their control.

Making travel easy for resort visitors should be at the forefront of hospitality marketing, as it inspires confidence in travelers in their choice to visit your resort.

Luxury Resort Marketing Tips For 2022

Over the past few years, the marketing strategy of hotels and resorts has changed a few times. First to accommodate the pandemic, and now for the new reality that exists in the post pandemic era. While we have now covered that part of our discussion, let's look at some digital marketing strategies for hotels that are universal with or without the influence of world events. These tourism marketing stalwarts will get your efforts off on the right foot.

6. Go Mobile First

We used to talk a lot about developing “mobile-friendly” websites, but in 2022 the landscape has changed and now the focus should be “mobile-first“. This is with good reason, as mobile devices are quickly becoming the way people interact with the internet the most. This change is even reflected in Google’s algorithm and how it now ranks sites in a “mobile-first” fashion. This means that a site that does not provide a great mobile experience will not have a high spot in Google search rankings.

You need to reach your guests where they are, and where they are is increasingly on their phones or other mobile devices. US adults spend roughly 3 hours a day using their smartphone, which is a perfect time for you to reach them. Your site should be fast too, because if it takes longer than 3 seconds to load you will not just lose Google ranking but visitors as well.

Just like any website, you need to make sure your on-site SEO is on point and optimized too. ComboApp offers a great checklist for getting your SEO on track. The key things to always remember are:

  • Optimized content for the keywords you are looking to rank highly on
  • Having strong technical SEO
  • Have a good backlink strategy
  • Content, content, content
  • Competitor analysis

A resort internet marketing agency such as ComboApp can help you develop a website that is optimized for mobile as well as for getting the top search spots!

Create Content With Value

We all know the adage that “content is king”, and when it comes to marketing a resort the content needs to be as engaging as the location itself. A good tip is to create content that highlights the things that make a resort and its surrounding location special. Cuisine, sightseeing locales, tours, and the country or city the resort is located in are all great subjects for your content as it will help you rank on those keywords and attract more guests!

7. Stand Out With An Outstanding App

Having a resort app is a tool that resorts should take full advantage of. Not only can you use an app in the current world situation to help with contactless payments and check-ins, but it is a great tool to get people engaged in general. An example of a possible use would be putting your resort menus in the app, and even allowing the ordering of room service.

An app can even make a good booking portal. Allowing people to book nights and the options they want to add on all in one place. The resort app can also be used to get guests to rate their experiences and give feedback too.

A great example is the Four Seasons mobile app. Their app allows guests to plan and book their trips, see the different resort destinations, book activities, set room preferences, chat with staff, as well as seeing menus and ordering your in-room dining. The app does all of this while showing off the beauty of their resorts.

Luxury resort app development might seem like a daunting task, but it doesn’t have to be that way. As a full cycle resort marketing company, ComboApp can handle the app development work to get your resort an app built that will fit both the hotel and your guests' needs.

8. Get Social

We have already discussed the fact that people spend a lot of time on their phones, what they spend time doing is another part of this equation. The average person spends over 144 minutes a day using social media, making it a prime way to reach new potential guests. While making a resort visible to those who are looking for what you offer is great, social media allows you to put the seed of thought into an audience who might not have been considering a trip before.

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Of course, simply having a social media presence is not enough. What you need to do is make engaging and interactive content that will capture the imagination of those who see it. You can combine that with the challenges of our current world by showing off your safety measures and letting potential guests know that your resort is a place they can come and leave their worries behind.

10 Luxury Resort Marketing Strategies To Succeed In 2022 (3)

Source: Facebook for Business

A well curated social media feed can help introduce new potential guests to the experiences your resort offers. This gets these new potential guests planning a get-away they had not previously thought of. Having a team that knows how to craft social media marketing for resorts properly is an essential tool for success. Which means a marketing agency such as ComboApp is essential to your luxury hotel marketing strategies.

Enhance Your Social Presence With Influencers

80% of marketers find Influencers to be an effective form of marketing. Influencers can be an essential part of social media marketing for resorts due to the more visual and experiential nature of them. Teaming up with the right Influencer can be a huge boon for your resort, as you get the opportunity to have your resort presented to an audience that trusts the influencer and looks to them when making purchasing or travel decisions. Look to partner with influencers for a variety of campaign types including blogs, social media, video content, and more. A full service digital marketing agency such as ComboApp can help connect you with influencers and develop campaigns that will benefit your resort the most.

9. Advertise

Advertising is essential to all businesses, and in 2022 things are more complex than they used to be. No longer is advertising relegated to just print and television. Nor are ads only a passive experience for the viewer. We now have a new and expanding digital advertising frontier to explore, so let’s look at some of the available choices.

Pay Per Click

For resort property marketing, pay-per-click advertising is a necessary tool. You can use it to target potential guests who are searching for everything from a resort getaway, to maybe just the city around it. This kind of targeting is ideal for reaching the guests most likely to visit a specific resort location.

A PPC campaign for resort marketing will likely stretch across multiple ad platforms including Facebook Ads, Instagram, Google Ads, and others. Mobile ads also are able to be targeted based on locations that users frequent or even have visited in the past.

There are 5 main types of paid ads that can be part of your resorts marketing strategy:

  1. Display Ads – The traditional and classic banner ad that is one of the original forms of internet advertising.
  2. Social Media – Twitter, Instagram, Facebook, Tik Tok, and other social media sites all feature options for paid advertisements. You can boost individual posts or set up marketing campaigns including interactive ads.
  3. Native Ads – These are ads that are targeted to users based on their behaviors and interests.
  4. Search – Ads that show up on search engine results pages. Usually based around the keywords users search.
  5. Video Ads – This is a form of advertising that allows for the richest content. Video gives a viewer a chance to see and form an emotional connection with the audio and visuals an advertiser presents.

10 Luxury Resort Marketing Strategies To Succeed In 2022 (4)

Source: Google Hotel Ads

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Google also offers a specific type of Hotel advertising that allows users to book right from their Google search results, and Facebook also offers a similar option.

Interactive Advertising

Interactive advertising is a growing form of marketing that allows hotels and resorts to really engage potential guests. With this type of ad a potential guest can be engaged in the advertising in a way that allows them to form a connection with it. Taking advantage of interactive advertising now will give you an advantage over those who have not dipped their toes into the water yet.

Some examples of interactive ads would be a video that gives viewers the option to control the action. Maybe a video that takes a tour of a resort as a guest and gives the viewer the ability to decide what the guest does or offers 360 degree views of the resort.

An interactive game is another option for this form of advertising, or a quiz that asks people about resort vacations. All of these also allow for advertisers to harvest information like emails or social credentials that make it easier to directly market to these potential guests in the future.

There are a growing number of ways for a resort to spend its advertising budget, and resort marketing companies like ComboApp will help you to develop a hotel and resorts marketing strategy that will get you the most bang for your buck.

10. Use Video Marketing To Build Value

Travelers want to know where they are going. With so much great video content on the internet if you aren’t taking advantage of showing off your resort on video, you risk falling behind your competitors. You know your resort looks fantastic, but just showing still photos in your luxury hotel advertising is not enough anymore. A still image cannot build the emotion in a viewer as much as a gorgeous video showing off your resort in high definition.

Resort advertising video content doesn't just have to consist of those high end productions. Those productions are important and should be a part of any marketing strategy of hotel and resorts, but don’t forget the more personal content as well. Short form videos like on Tik Tok, Instagram Reels, or YouTube Shorts, can show off your resort and staff in small and entertaining clips. Short form content can show off food offerings, spas, staff, rooms, and even comments from happy guests.

Presentation is important on both long form and short form video. For long form videos are the ultimate in tourism marketing, they need to be well produced and give viewers a mind-blowing look at your resort. Short form content should be quick, informative, and fun.

A resort marketing company such as ComboApp will help you to produce the best video content for your resort. As experts in hospitality marketing, they will put a plan in place to make your resort a top destination for travelers.


In 2022, we have come through the challenges of the pandemic era and have entered an era that has new challenges ahead. With new challenges come new opportunities though, and for those who are prepared to rise to the occasion there will be rewards to reap. A resorts marketing strategy that lets potential guests know you are focused on their continued safety and comfort. Along with that, tourism marketing experts also need to keep the rest of their digital marketing plan strong and focused on engaging with guests in exciting ways.

Partnering with a resort marketing company such as ComboApp will ensure you have the right luxury resort marketing plan. As a full cycle marketing agency we will make sure that your resort is using every possible tool for success. Contact us to make certain your resort is on the right track for success in 2022 and beyond.

Frequently Asked Questions

1. How do I promote my resort on social media?

There are several ways to promote your resort on social media. These include interactive ads, influencer campaigns, and boosted posts. Make sure your content is attractive and engaging to ensure the success of your promotions.

2. What should an effective resort marketing plan for 2022 include?

The most effective marketing plan for resorts in 2022 will adjust for the challenges of COVID-19. A resort must use all the digital marketing tools at their disposal to let potential guests know that they not only exist, but are taking steps for guest safety. Advertising, a mobile-first website, social media presence, and an app are just a few of these tools.

3. Does ComboApp provide resort marketing services?

Yes! ComboApp is a full cycle digital marketing agency and we will create a marketing strategy for your luxury resort. Contact us and we can begin crafting your marketing plan and setting you on a path to success.

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4. How do you market a resort?

The best way to market a resort is by focusing and highlighting the things that make it unique. The landscape, amenities, comfort, cuisine, and all of the features of the resort that make it stand out from the rest are all selling points for your marketing campaigns. Methods to market a resort range from advertising and having an SEO optimized website, to social media and partnering with influencers.


How can resort marketing be improved? ›

What are the best 7 marketing strategies for hotels?
  1. Invest in SEO for your website. ...
  2. Don't underestimate the power of data. ...
  3. Define your unique value proposition. ...
  4. Reward direct bookings. ...
  5. Map the customer journey and have touchpoints along the way. ...
  6. Take advantage of social media. ...
  7. Invest more money during peak booking season.

How do I advertise my private resort? ›

  1. Setup a Specific Scheduling Program. ...
  2. Create Themed Posts. ...
  3. Work with a Color Palette. ...
  4. Communicate Important Changes & Exclusive Content. ...
  5. Promote Events and Private Parties. ...
  6. Make People Aware of Gratuities and Loyalty Programs. ...
  7. Use Travel Hashtags to Attract Fans. ...
  8. Think Outside the (Instagram) Box.
22 May 2017

How do resorts attract customers? ›

Let's go through these ways in detail so that you can implement these strategies right away.
  1. Offer corporate rates with recreational facilities. ...
  2. Don't miss social media. ...
  3. Make emails your strength. ...
  4. Provide easy transportation. ...
  5. Provide speedy check-in and check-out. ...
  6. Offer healthy menu options. ...
  7. Run loyalty programs.
10 Nov 2020

What is the target market of a resort? ›

A hotel's target market is the specific subset of all hotel customers that a particular property tries to get business from. This could be business travelers for a hotel near an airport or conference center, and families on vacation for resorts in Orlando.

Who is the target market for luxury hotels? ›

Business travellers, tour groups, small conference groups and individual tourists are some examples of target customers of a hotel. Hotels with suites are one of the major luxury hotel market segmentations, giving more space to guests with a separate living room in their hotel space.

Which advertising media would you suggest for tourist resort? ›

To tell you the truth, videos on Youtube have a huge impact than television advertising. That being the case, Youtube marketing for your hotel can get you significant traffic as well as potential guests. Besides, the 'in-motion' videos of your hotel are more likely to drive the guests than the still pictures.

How do you attract customers? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

What are the marketing strategies in tourism? ›

We'll cover what goes into marketing strategies for travel and tourism, which includes a:
  • SWOT Analysis.
  • Value Proposition.
  • Guest Personas.
  • Competitor Profiles.
  • Marketing Mix.
  • Budget & Resources.
  • Goals, Metrics & Activities.
  • Marketing Roadmap.
20 Jan 2021

What should resorts have? ›

Resort amenities include things like restaurants, bars, night clubs, casinos, spas, shops among others. Most resorts have a wide variety of restaurants and (swim-up) bars on property to cater a variation of cuisines during their guests' stay.

How do hotels increase bookings? ›

How to Increase Direct Hotel Bookings
  1. Use a commission-free booking engine. ...
  2. Build an eye-catching, user-friendly hotel website. ...
  3. Leverage digital marketing. ...
  4. Lean into loyalty. ...
  5. Get active on social media. ...
  6. Personalize the guest experience. ...
  7. Be responsive online.
21 Aug 2020

What should every hotel have and make guest tourist attract? ›

Hotels that are seeking to attract new guests to their property face the challenge of a crowded marketplace and a lot of competition.
Instead, marketers should consider these five impactful marketing strategies.
  • Embrace Emotion. ...
  • Tell a Story. ...
  • Encourage Sharing. ...
  • Offer Value. ...
  • Make it Immersive.
23 Jun 2017

What are the four broad strategies for attracting visitors? ›

Marketing for Hotels: 4 Strategies to Attract Customers
  • #1 Use Storytelling to Differentiate Yourself from Your Competition.
  • #2 Register Your Hotel in the OTAs Your Target Audience Uses.
  • #3 Promote Direct Reservations Through Your Website.
  • #4 Manage Your Reviews Online Through TripAdvisor.
14 Jul 2018

What are some broad strategies for attracting visitors? ›

14 Destination Marketing Strategies to Attract More Visitors
  • Define the Unique Selling Points. ...
  • Define Target Audience & Market. ...
  • Utilise Data for Analytics. ...
  • Brand Your Destination. ...
  • Involve All Stakeholders. ...
  • Create An Amazing Destination Website. ...
  • Search Engine Optimisation. ...
  • Experience Marketing.
19 Feb 2022

What are the three steps to target marketing? ›

3 simple steps to targeted marketing
  • Step 1: Identify your target market. The first step you need to take is to define your target market. ...
  • Step 2: Reach your target market. ...
  • Step 3: Identify your type of customer. ...
  • Know your target market and your business will grow. ...
  • Start identifying your own target market.
12 Nov 2020

Who are customers for resorts? ›

For the resort services genre, you can find the right customer base characterized by:
  • Age: most potential customers are aged from 35 years old and above or family groups guests. ...
  • Income: the average income of potential customers is usually high.
  • Hobbies: The resort's trait is relaxation, and accommodation as well.
19 Apr 2021

Who is the target market of Ritz Carlton? ›

The Ritz Carlton's upper/middle class target market are people willing to pay for an experience that is different than the norm.

What are four of the ten classification criteria for hotels? ›

Hotels are classified according to the hotel size, location, target markets, levels of service, facilities provided, number of rooms, ownership and affiliation etc.

What is high end hospitality? ›

Service and the emotional connection

Together they create a guest experience that is unique to the brand and the property. When done right, when genuine, authentic and meaningful – however big or small that emotional connection might be – this is what luxury hospitality is today.

What makes a luxury hotel? ›

A Luxury Hotel is considered a hotel that provides a luxurious accommodation experience to the guest. There are no set standards (such as stars) for luxury hotels. Often 4 or 5-star hotels describe themselves as 'luxury'. This also means that any accommodation type can use the term 'luxury'.

What is the best promotional tool in hospitality industry? ›

Just be sure you have the following tools in your kit when marketing your hotel or other establishment.
  1. Printed Marketing Materials. ...
  2. Web Site. ...
  3. Social Media. ...
  4. Events. ...
  5. Promotional Items. ...
  6. Email. ...
  7. Word of Mouth/Networking.

How can hotels improve sales and marketing? ›

While there are many ways to increase your hotel revenue depending on your property's needs, here are 15+ tactics to get you started.
  1. Build a road map. ...
  2. Segment your target market. ...
  3. Sell the experience over the transaction. ...
  4. Maximize online reach with a Channel Manager. ...
  5. Build your direct channel with a Booking Engine.
20 Jul 2022

How can I improve my hospitality marketing plan? ›

Quick Menu
  1. Highlight Safety in Hotel Marketing & Guest Communication.
  2. Increase the Emphasis on Leisure.
  3. Focus on Local as Opposed to International.
  4. Provide Value & Flexible Cancellation Policies.
  5. Take the Time to Analyse Your Data.
  6. Let Potential Guests & B2B Clients Experience Your Hotel From a Distance.

What is content marketing for hotels? ›

Content marketing is more than a buzzword. It's an important part of your hotel's marketing strategy. Simply put, it's the creation and distribution of valuable assets, such as videos, blog posts, and e-newsletters, as marketing tools to attract and retain customers.

How do hotels use social media to attract customers? ›

Social media networks can help you spread the word about your hotel. You can tell your potential customers who you are by what you post. You can create and display photos, videos, and other content that identify your brand. Create relationships.

What are the 10 marketing activities? ›

Here are common marketing activities you can use in your promotional efforts:
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

How do you impress guests? ›

Ways to Impress Your Guests
  1. Make Your Porch Presentable. The porch, or your entryway if you live in an apartment building, is the first thing guests see. ...
  2. Keep Everything Clean and Neat. ...
  3. Have a Hangout Area. ...
  4. Prepare the Food Ahead of Time. ...
  5. Make a Signature Drink. ...
  6. Set a Beautiful Table. ...
  7. Serve Snacks. ...
  8. Put up Decorations.
11 Sept 2017

How do you make a hotel unique? ›

Make Your Boutique Hotel More Unique
  1. Make Guests Feel “At-Home” and Like They're a Local. ...
  2. Make your guests feel special. ...
  3. Tap Into All Five Senses — Even Smell. ...
  4. Let Guests Add Their Own Personal Touch. ...
  5. The Right Team Makes a Difference. ...
  6. Find Your Hotel's Identity. ...
  7. Conclusion.
8 Mar 2022

What is most important to hotel guests? ›

Cleanliness matters

The most important expectation has and always will be cleanliness. Lack of cleanliness is among the top complaints about hotel stays. Good cleanliness often goes unnoticed, but poor hotel hygiene will always be something guests remember about their hotel stay.

What are the 7 P's of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

How do you create a tourism marketing plan? ›

Within a short-time you will have created your 2022 Tourism Marketing Plan.
  1. Step 1 – Reflect on the Previous Year. ...
  2. Step 2 – Research Your Industry. ...
  3. Step 3 – Analyse Your Competitors. ...
  4. Step 4 – Write Your Mission Statement. ...
  5. Step 5 – Undertake a SWOT Analysis. ...
  6. Step 6 – Determine Your Ideal Target Audience.
9 Feb 2022

Why marketing strategy is important in tourism? ›

The purpose behind tourism marketing is to promote the business, make it stand out from rivals, attract customers, and generate brand awareness. Many modern tourism marketing strategies make use of the internet, with websites, online adverts, email and social media platforms often playing a key role.

What do luxury resorts offer? ›

Luxury venues can go above and beyond by offering private beach access, discounted rentals (think stand-up paddleboards and surfboards), a relaxing spa or salon, and group fitness classes.

What are the characteristics of a resort? ›

These hotels as destinations may be characterized by distinctive architecture, upscale lodgings, ballrooms, large conference facilities, restaurants, and recreation activities such as golf or skiing. They may be located in a variety of settings from major cities to remote locations.

How can I promote my resort business? ›

Over the past few years, the marketing strategy of hotels and resorts has changed a few times.
These tourism marketing stalwarts will get your efforts off on the right foot.
  1. Go Mobile First. ...
  2. Stand Out With An Outstanding App. ...
  3. Get Social. ...
  4. Advertise. ...
  5. Use Video Marketing To Build Value.

How can I improve my bookings? ›

Increase Your Bookings: 13 Can't-Miss Marketing Tips
  1. Create content that meets the needs of your audience. ...
  2. Make the most of social media. ...
  3. Optimize your site for search engines. ...
  4. Invest in search engine advertising. ...
  5. Reach out to site visitors. ...
  6. Encourage reviews. ...
  7. Build an email list. ...
  8. Take advantage of user-generated content.
27 Apr 2021

How do I get more hotel sales? ›

Hotel sales ideas
  1. Let people take virtual tours of your hotel.
  2. Use fresh, interesting, content to answer travellers' questions.
  3. Keep your website updated with local events.
  4. Have conversations with followers on social media.
  5. Link with local businesses to create lucrative partnerships.

How can we say that a hotel has an effective marketing? ›

Effective hotel marketing means potential guests and customers alike will be impacted by your brand wherever and however they choose to research, plan, and book their trip. The modern path to purchase for travellers is now so broad, you have to put a lot more focus on exactly who you're trying to catch in your net.

How do hotels promote tourism? ›

The hotels provide employment opportunities, for example, on average, two- staff per room. The availability of jobs would make people travel from different countries in search of those opportunities and tourism promotion.

How do you promote at beach resorts? ›

5 Best Beach Resort Marketing Strategies
  1. Consistency is Key.
  2. Keep Up the Good Reviews.
  3. Prioritize Your Website.
  4. Succeed in Social Media.
  5. Be Easily Searchable Online.

Which advertising media would you suggest for tourist resort? ›

To tell you the truth, videos on Youtube have a huge impact than television advertising. That being the case, Youtube marketing for your hotel can get you significant traffic as well as potential guests. Besides, the 'in-motion' videos of your hotel are more likely to drive the guests than the still pictures.

What are the basics of a great beach resort? ›

Think about the desired amenities at the ideal beach resort too. These may include private versus public beaches, a pool, a clubhouse, bars, childcare, and a fitness room. Consider whether there are on-site activities, such as horseback riding, parasailing, or snorkeling.

How do you promote hotel sales? ›

11 foolproof ways to increase hotel sales and revenue with upselling
  1. Stop giving away free upgrades. ...
  2. Offer paid room upgrades pre-arrival. ...
  3. Streamline your upselling efforts with a smart hotel technology. ...
  4. Offer personalised deals and packages. ...
  5. Benefit from guest segmentation. ...
  6. Capitalise on food and beverage deals.
23 Feb 2022

How do you promote a mountain resort? ›

Encouraging past and prospective customers to sign up for text alerts will keep them engaged. Include updates, on snow conditions, events on the ski grounds, promo codes, and special offers. Get in with travel bloggers. It's a good idea to share insider information about a resort with travel bloggers.

How do hotels increase bookings? ›

How to Increase Direct Hotel Bookings
  1. Use a commission-free booking engine. ...
  2. Build an eye-catching, user-friendly hotel website. ...
  3. Leverage digital marketing. ...
  4. Lean into loyalty. ...
  5. Get active on social media. ...
  6. Personalize the guest experience. ...
  7. Be responsive online.
21 Aug 2020

What is the target market for luxury hotels? ›

A luxury hotel target market is a group of people who have similar demographics like age and income, needs and demands. Hotel target markets are often subgroups consisting of people who are most likely to be interested in your property and services.

What is the best promotional tool in hospitality industry? ›

Just be sure you have the following tools in your kit when marketing your hotel or other establishment.
  1. Printed Marketing Materials. ...
  2. Web Site. ...
  3. Social Media. ...
  4. Events. ...
  5. Promotional Items. ...
  6. Email. ...
  7. Word of Mouth/Networking.

What are the three steps to target marketing? ›

3 simple steps to targeted marketing
  • Step 1: Identify your target market. The first step you need to take is to define your target market. ...
  • Step 2: Reach your target market. ...
  • Step 3: Identify your type of customer. ...
  • Know your target market and your business will grow. ...
  • Start identifying your own target market.
12 Nov 2020

What is a good marketing goal? ›

A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate.

What are the marketing strategies in tourism? ›

We'll cover what goes into marketing strategies for travel and tourism, which includes a:
  • SWOT Analysis.
  • Value Proposition.
  • Guest Personas.
  • Competitor Profiles.
  • Marketing Mix.
  • Budget & Resources.
  • Goals, Metrics & Activities.
  • Marketing Roadmap.
20 Jan 2021


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